WORK // EVENT DESIGN // American Music Awards (sponsored by Wells Fargo)

The American Music Awards and Wells Fargo partnered together to sponsor an event for Feeding America. Both companies are passionate about putting food on everyone’s tables and to say “thank you” to partners who have helped support this mission, they are rolling out the red carpet at the AMAs with a VIP experience.

The creative ask was to create a co-branded experience that would be used across the event. A logo “lockup”, backdrop designs, patterns as well as swag ideas to surprise the guests when they arrived in their hotel room as well as throughout the event. We created a passport size booklet so that guests would have their itinerary, event map as well as a write up of the performers to discreetly tuck in their suit coat or their clutch.

Designer: Ann K. Lindquist