experience
Director, Product Design
Linqto, San Jose, CA (remote)
December 2022 - Present
Leading UX and UI design teams across product design initiatives to ensure consistent and innovative design practices across desktop, mobile and application
Developed strategy to build customer empathy into design processes by gaining customer insights through user testing and customer research
Collaborating with product owners and stakeholders to develop priorities amongst feature requests and product updates as well as presenting outcomes of feature updates
Developed component library and roll-out plan as well as personally designing for updated branding and design system across public facing site and product (launching in July 2023).
UX/UI Design Manager
FOXO Technologies, Minneapolis, MN
July 2021 - November 2022
Building and leading user experience and user interface design teams and design strategy across multiple products and websites
Leading user testing, focus group and data analytics strategies across products
Collaborating with product owners and leaders to build out product requirements and road maps for continued optimizations on our digital experiences
UX/UI Designer
FOXO Technologies, Minneapolis, MN
February 2021 - July 2021
Responsible for the user experience and design of online life insurance application, life insurance quote, consumer engagement portal and admin portal
Built user journeys, prototypes, design wireframes and conducted user testing
Designed UI mockups and visual elements organized into an engaging user interface for native and web based digital products and experiences
Created prototypes demonstrating the intended functionality and behavior of user interactions in a clear and concise manner to be consumed by stakeholders for approval and ultimately the development team for production
Creative Lead/Senior Digital Designer, Marketing Consultant
Wells Fargo, Internal Agency, Minneapolis, MN
August 2019 - February 2021
Lead design efforts and strategy across Consumer Lending and Private Banking business initiatives including AMA sponsored event, TED Talks and in-branch advertisments
Fostered collaboration among design teams in Minneapolis, San Francisco and Manila, Philippines
Consulted with UX team on best practices and assessiblity design to bring products up to standards
Developed data versus intuition questions for creative briefs filled out b y clients in order to assist design teams in iterating and concepting design efforts
Assist social team in brainstorming best practices and developing new campaign ideas for positive custo er affinity
Sr Art Director & Brand Manager
brightpeak a division of Thrivent, Minneapolis, MN
April 2017 - August 2019
Overseeing and owning brand image
Driving efficiencies in processes and capacity planning with design team
Leading and developing test plans to evolve identity guide to support web and design initiatives by writers, developers, QA team, designers and external vendors
Leading and supervising design teams to foster collaboration among marketing, creative and development efforts
Art directing and managing mobile-first website, campaign landing pages and supporting assets, responsive email platform, and social media presence
Lead teams design solutions and art direction for product development across events, video production, photo shoots, print production & digital asset solutions
Lead Graphic & Interactive Designer
brightpeak a division of Thrivent, Minneapolis, MN
August 2015 - March 2017
Launched brand & style guidelines to shape consistency across all campaigns, social media platforms, web assets and events
Responsible for managing Graphic Designers and UX design teams and collaboration among marketing, creative and development efforts
Supported launch of campaigns that increased numbers from 100,000 to over 300,000 email subscribers and social followers
Graphic & Interactive Designer
brightpeak a division of Thrivent, Minneapolis, MN
August 2013 - July 2015
Responsible for bringing agency design work to in-house design efforts
Responsible for bringing go-to-market strategies to life in creative execution among print and digital assets
Supported launch of campaigns that increased numbers from 10,000 to over 100,000 email subscribers and social followers
Designer, Art Director & Branding Specialist
Freelance, Minneapolis, MN
July 2009 - Present
Freelance design specializing in art direction, brand identity, photography, social media strategy, interactive design, user experience design, user interface design & creative consulting services
Interactive Designer & Account Manager
Sportsdigita, Minneapolis, MN
October 2011 - August 2013
Concepted and designed interactive websites, mobile applications, and supporting assets for professional and collegiate sports teams
Managed day-to-day client relations and communication
Managed database of current clients and population of important information such as project timelines, contract expiration, etc.
Fostered collaboration through hands-on creative leadership to then supervise and inspire work among creative team and development team
Graphic Designer & Lead Service Coordinator
Aurora Spa, Minneapolis, MN
April 2010 - April 2012
Managed front office; booked appointments, managed product inventory, scripted phone calls
Reconciled Quickbook accounts with daily deposits
Drafted and copywrote email blasts, press releases, and assists with ad displays
Concepted and designed brochures, banners, social posts, and website content and design
volunteer
Youth Leader
Trinity Lutheran Church of Minnehaha Falls, Minneapolis, MN
September 2010 - May 2021
Volunteer leader in the senior high youth group, camp counselor, assist with fundraising events for service trips, assist with community outreach events with the youth, etc.
Congregational Council
Trinity Lutheran Church of Minnehaha Falls, Minneapolis, MN
January 2018 - February 2021
The Congregational Council is the legal authority for Trinity Lutheran Church of Minnehaha Falls. The Council is accountable to the congregation for the fulfillment of the mission and general oversight of the church's life and activities.
expertise
Art Direction
Graphic Design
User Interface Design
User Experience Design
Branding & Identity Design
Logo Design
Print Production
Typography & Layout
Image Manipulation
Brand Strategy
Social Media Strategy
Event Design
Leadership
Management
skills
Adobe Creative Suite: Photoshop, Illustrator, InDesign, Lightroom, XD
Microsoft Office
Figma
Sketch
InVision
Heap
Hotjar
education
Advertising & Art Direction
The Art Institute International, 2009-2011
Marketing & Studio Art
Bethel University, 2006-2009
awards
Creative Discipline
The Art & Science of Learning - 2018