WORK // BRANDING // brightpeak Style Guide

brightpeak exists to help Christians defeat financial insecurity, so that they may experience life with confidence and generosity. A division of Thrivent Financial, we’re a not-for-profit membership organization of Christians, changing the way people interact with money.

brightpeak believes stronger families create stronger communities and a better world.

The creative ask was to create and manage a style guide that can be used across multiple mediums and platforms. It must be seen as youthful but also sophisticated and trustworthy.

See the full style guide here.

Branding strategy: Ann K. Lindquist

Style Guide Design: Ann K. Lindquist

Copywriting and Content Strategy: Ashley Haugen