WORK // PRINT + GRAPHIC // Homeowner guide

Wells Fargo is committed to understanding their customer’s goals and providing customers with all the necessary information and clear next steps before kicking off the process. Current customers and prospects needed an asset that bankers could hand them when they asked about the lending process for home buying. Since bankers are not certified to share about home lending options, they needed a resource to be able to point customers to that would lead them through to the next steps.

The creative ask was to update the booklet to be easier to digest and more visually appealing so users wouldn’t throw it away. To see the old version, click here. Below is a sample of the updated, modern approach. To see full brochure click here.

Designer: Ann K. Lindquist

Copywriter: Chris Thompson