WORK // VIDEO // Thinks that are harder than life insurance video ads
Life insurance isn’t actually that complicated and it doesn’t take that much time, but it’s something we procrastinate.
The creative ask was to concept and create a video series for brightpeak, a division of Thrivent, to use as promotions to show how easy getting life insurance actually is. brightpeak had just launched it’s digital purchasing application for Term Life Insurance. Because it was one of the first companies to do so, people didn’t realize how easy it actually was to apply for life insurance. We got asked to create a video series of “micro videos” that could show all the things that are harder than applying for life insurance.
We created 17 videos in one day of shooting. Here are just some examples: