WORK // PRINT + GRAPHIC // Men, Women & Money

Men, Women & Money was a book bundle series and video discussion guide helping couples navigate the conversation of money better. Money and relationships can be messy. Couple's aren't taught how to talk about money, but more than that, thye aren't taught that money isn't just about numbers. 

Best-selling author Shaunti Feldhahn has spent years researching the differences between men and women and partnered with brightpeak, a division of Thrivent Financial, a not-for-profit, member-owned Fortune-500 company to help couples strenthen their relationships and communicate more effectively about their finances.

The creative ask was design a book set (one for him, one for her) that would work together but also be individual enough that they feel unique and could stand alone.  We create two different book covers that come together to complete one picture symbolizing the two working together as one. For the interior pages and making each of the books stand out as unique, we chose to use different creatives internally. “His” version is black and white with san serif fonts and “Hers” is grey and black with some incorporations of scripted fonts.

Creative Director: Ann Lindquist

Graphic Designer: Olivia Herrick

Video Production & Editing: White Rice

Authors: Shaunti Feldhahn, Jeff Feldhahn, brightpeak®

Project Owner: Andy Langenfield

Project Manager: Danelle Rymsza

Product Photographer: Molly McMahan

Publisher: Bethany House Publishers